SAS has a rich heritage of creating online games and experiences to engage and inspire audiences from the radio taxis, to the multi award winning Facebook tagging challenge for Ernst & Young. For Unilever SAS were asked to communicate and engage with students around the idea of Unilever's Supply Chain Management. Building on Unilever's current digital community, the solution came in the form of a highly visual online game, posted on Facebook, which invites users to enter into the product development process to create their own Lynx scent. The game was designed to highlight the roles and responsibilities at various parts of the process in a light-hearted and innovative way. In the first two weeks after launch, the Unilever "Made by you" had nearly 1200 plays.